Fisher Price Introduces New Site For Busy Moms


Toy giant Fisher Price is making it easier for busy moms to find the right toys for their little tots through a new site launched last Friday. Fisherpriceplay.ca will also help to nudge sales of Fisher Price toys that declined slightly in Q1 2011.
The new site of Fisher Price is not just making it easier for moms to buy toys, but also offering a new Play Panel made up of eight Canadian "Mom Ambassadors" that review and recommend toys for tiny tots. This group of moms test new Fisher Price toys and blog about their findings on the site. They offer advice on which Fisher Price toys might suit a child best, offer play tips and even chat with readers. Using the hashtag play panel, readers can follow these moms on Twitter as well.